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Fragrance On the Rise for Holiday 2009

NPD reports one in five consumers plan to buy as gifts.

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By: TOM BRANNA

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According to market research company The NPD Group, Inc., its annual survey of consumers’ holiday spending intentions shows one in five (19%) consumers told NPD “they plan to buy fragrance” as a gift this upcoming holiday season, a two point increase from last year. “It will be interesting to see how all this translates into prestige department store fragrance sales, especially as we have seen a number of important new women’s fragrances begin to roll out in stores andretailers also offering ...

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